What's really happening to your hair when you use a Chi Hair Straightener....

The Chi Hair Straightener or flat iron, is an electric heated hair tool. It's usually used to temporarily straighten, smooth or de-frizz hair. The heat of the straightener is used to change the cortex and structure of the hair. The hair's cortex causes the hair to curl. The Chi Hair Straightener works by breaking down the hydrogen bonds in the cortex of the hair. Once the cortex of the hair is broken, the hair can not bend or become curly. The Chi Hair Straightener heats and breaks down the hydrogen bonds. Once the bonds are broken, it prevents the original shape of the hair and Voila! you have the straight hair you've always dreamed of.

But, be aware the hydrogen bonds can reform if exposed to moisture. Therefore, you're hair is only straightened temporarily and the Chi Hair Straightener should be used only on dry hair. Like other high-end professional straighteners, the Chi Hair Straightener has ceramic plates. These ceramic plates help to keep a constant heat. This allows them to be more effective then other standard non-professional, non ceramic straighteners. Ceramic plates straighten the hair with ease. They also help to avoid damaging the hair. The Chi Hair Straightener seals in moisture and oils. When the moisture and oils are sealed it helps with reducing frizz and static. Also, it boosts your hair's shine creating a very sleek, smooth finish. Because the Chi Hair Straightener uses the heat from ceramic plates it is super gentle on the hair. This straightener produces a beautiful, silky style you'll completely enjoy and love. Maybe... sooo much, you won't want to wear your hair any other way!